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Transcript
Our primary customer base is automotive, specifically, automotive dealerships. The applications if you will that run the dealership. So, if you were to go into a dealership and buy a car, buy a part, take your vehicle in to have it serviced, the behind the scenes as we call it, the dealer management systems provider, that’s where our integrated payments solution fits into our solution set. We’ve wanted to do integrated payments for fifteen years or more. We finally made the leap about nine years ago. Initial step into integrated payments lasted about six years and then a little more than three years ago our futuristic vision, if you will, to partner with Worldpay and we saw a better opportunity in what we knew about Worldpay and the solutions that they allowed us or enabled us to bring to our customers. My role is managing the product as well as the relationship with Worldpay is to understand what my customers, the dealerships and the users that use our applications, are looking to do to take payments more into the dealership space. We’re all about creating a professional as well as an efficient user experience as well as one that when it becomes consumer–facing, it’s the same thing. It’s efficient, it’s professional, and it works. That’s a top of the list as far as what we look for in a solution. Doing non–integrated payments is so old school, so non–efficient, the opportunity is prone with errors and problematic in a lot of ways. Integrated payments as far as I’m concerned, it’s the only way to go. The thing that makes it extremely important and we’ve had the most, I’ll say, success: is integrated payments is what we call a sticky product. And what I mean by that is when we have our integrated payment solution installed and running well at our dealerships, they love it so much, they can’t let go of it, so, that stickiness stays, and they keep it. We don’t lose customers.
