Embedded Finance is reshaping SaaS, and for good – and exciting – reasons. At Payrix from Worldpay, we see the potential in empowering software platforms to deliver valuable financial products seamlessly within their user experience. Meet some of our experts driving this shift for our software partners and see how Embedded Finance can enhance your platform’s revenue, customer loyalty, and growth potential.
Meet Ian Hillis, Head of Growth
Why is Embedded Finance taking the industry by storm?
SaaS businesses that embed financial products are seeing a 2-5x revenue increase per user. This powerful insight from Andreessen Horowitz study highlights why software platforms are adopting Embedded Finance. By integrating financial products like capital lending, software providers can build deeper relationships with customers, offering them tools to thrive – all within the familiar ecosystem of their platform. Ian recommends that platforms looking to expand their potential with Embedded Finance find a payments partner who can grow alongside them.
Meet Kayla Santo, Product Marketing Manager
What makes Embedded Finance a game-changer for software companies?
Embedded Finance opens doors to valuable financial data, enabling software platforms to build comprehensive customer profiles and make data-driven decisions. “It’s about solving customer challenges,” Kayla explains. By embedding financial solutions, software companies can enhance their customer experiences, creating long-term, trusted relationships. When Embedded Finance is used to meet real business needs, it positions your platform as an indispensable tool for success.
Meet Robert Cothran, Senior Director, Product Management
How does Embedded Finance benefit verticalized platforms?
For niche-focused software platforms, Embedded Finance provides tailored financial products that drive revenue growth and simplify customer workflows. Robert emphasizes that verticalized platforms can gain a competitive edge by offering financial solutions that are customized to their market’s unique needs, introducing ease and financial centralization in SMBs’ daily operations.
Meet Eric Lerch, VP of Strategic Partnerships
How can Embedded Finance increase customer loyalty and boost user experience?
Embedded Finance is more than just a financial solution – it’s a strategy to deepen customer loyalty. As software companies extend trusted financial services natively within their platform, they create a seamless experience for users, enabling them to access financial tools exactly when they need them. Eric shares that this leads to higher adoption rates and user loyalty, with customers relying on more services from their software provider. Software companies that offer Embedded Finance see not only a rise in customer retention but also new revenue streams.
Meet Michele Lemze, Senior Product Manager
What real-world impact does Embedded Finance have on software platforms and their users?
Embedded Finance simplifies the user experience and can provide immediate access to capital when it’s needed most. Michele highlights an example with Inktavo, a print management software platform that integrated Working Capital to offer print shops pre-approved financing options based on sales history. This eliminates the administrative hassle of traditional loan applications, allowing print shops to focus on what they do best while strengthening their relationship with Inktavo as their comprehensive business software provider.
As your platform explores the potential of Embedded Finance, consider these insights to drive innovation and elevate the value you provide to your users.
Fueling growth with Embedded Finance
Discover how Embedded Finance is driving growth with software platforms.
